Getting hired is hard. Guess what: you’re 25 times more likely to win a scratch-off lottery prize (1 in 4) than get hired starting from an online job search (1 in 100). Crazy, huh? How many hours does it take to get hired? Way too many! You’ve probably already taken a class (or two) on how to get hired or improve your resume, and you’re rightly frustrated that the app / resume system is designed to screen you. It sucks that you worked on your resume for hours only to get it looked at for 6 lousy seconds on average – if it ever gets in front of a real person at all. You’ve been to three interviews but one was horrible, one was a scam, and you haven’t heard from the last one. By now, you’ve almost gotten used to not working. You’re tired of looking at the job boards every day just to see the same useless junk and menial jobs posted over and over. Why doesn’t anything INTERESTING show up?! This is the typical way people look for jobs. It’s a long, stressful process that feels so random. It’s like its’ all hit or miss. It can be especially frustrating if you want to advance your career and do work you actually care about. I’ve seen this over and over, and lived it multiple times. I’ve had dozens of jobs, and coached hundreds of students at a community college on getting hired, and what I’ve seen every time is people either settle, quit, or take matters into their own hands. I’m here to tell you that there is a better way to get hired, and it doesn’t involve hundreds of hours filling out the same questions for the 60th time. The biggest secret in hiring is that the jobs people actually want are filled before the job is even posted, if it’s posted at all. It’s Called the Hidden Job Market. It’s real, and you can either tap into it, or let better-informed people get hired while you fill in your last ten years of job history for the 40th time. To connect to the hidden job market, all you need is a personal connection with a company that does work you actually care about. Your excitement about what they do is your foot in the door. Once you make contact with someone doing work you care about, you have a huge opportunity and the next step is simple. Ask them about why they love what they’re doing. Share a little about yourself, and how you want to do that kind of work too. Ask how they find new talent, then share some of the neat stuff that you’ve done. That’s it! That is the way to start tapping into the hidden job market. Don’t have a lot of job history? No problem. Package your contagious energy about what you want to do, then ask them for help getting there. I’ll show you exactly how to do that and what to say for maximum impact. We’ll use what’s built into human nature to help you make real connections with people in companies you actually want to work for, not just whatever pops up on the job board. Getting into the hidden job market is simple, and you don’t have to be a “people person” to do it. I’m not talking about fake-feeling “networking” where you try to grift everyone you know, I’m talking about focusing the energy you already feel about your chosen field, using strategic questions to meet someone doing your dream job, and then make friends with them. They’ll be much more likely to recommend you or put in a good word for you if you show that you can help them and that you’re stoked to learn. It’s all about making personal connections and serving the needs of customers. It Matters Who You Know, So Go Meet Some People! I’ll show you exactly what to do to make actual connections with actual people who can actually hire you. I’ll show you how to find them, how to contact them, and what to say to them when you do. I’ll show you how to make your resume, your paper handshake, focused so it gets more than a 6 second read (and no, it’s not about using the buzz word of the day. No one cares how “fully optimized” your last job was, they care about how you can help them right now). I’ll show you that the real variable you can control is the amount of value you add to the marketplace and how to communicate that in an effective, articulate way, even if you’re shy. It’s not a disadvantage to be introverted, I am, and I’ve gotten more jobs than many people, even when the economy was at its worst. I’ll show you how making personal connections is secretly woven into conventional job-search theory, but never said out loud. And ultimately, I’ll show you how to get the job you want. Join me on this adventure, let’s get hired! The Secret Door to a Job You Love The big secret in hiring is all about human nature. Your future boss is a person (I hope). People tend to add other people to their team that they know and like. So get known, get liked, get hired. Simple. The way to do this just as simple, and I’m going to tell you my “secret” method, right here, right now. Everyone I’ve known who’s tried this has had success. It’s why I wrote it down for you. Make a list of companies that interest you – that do the work you want to do. Start with 5. Research them briefly, find the contact phone number for a recruiter/HR/manager (finding a department head/manager is best, HR will usually try to put you through the process, and recruiters use a formula of so many prospects are needed to find a hire). Find an email too if you can. Write down something that excites you about what the company is doing so you can ask about it. Once you have your list, write the script you will use when you make contact. Include a success statement about yourself, why you’re interested in the company, and most importantly, that you’re interested in finding out how they usually hire people because you want to join the team. Now, go down your list and call each place. Ask to speak to the contact person you found. Use your script when needed. Strike up a conversation about how cool the work they’re doing is and how you love doing that too. Ask if there’s a time you can meet with them for just a few minutes to introduce yourself in person and if it’s ok if you call them again to talk more. Finally, send a thank-you note (email or written) and follow up when you said you would. Make the most of your follow up by making a good impression and being memorable. Why This Matters In my experience talking to people who’ve made hundreds of hires, they all say that personal connection is important and separates a quality candidate from the mass of applicants. Getting in the door and meeting with a prospective boss, team-mate, or colleague gets your name and face recognized. It sticks in their memory. Making a good impression is key, as it is your future boss’s first look into your personality and character. That means treat any interactions like they were a real interview. Ask to see the facility if you have time, ask what everyone in the department does, and why they love it. The personal connections you build will make a big difference when hiring decisions are being made. People in the department might ask the boss “did that guy/gal who came in the other day apply?” Being memorable is the best thing you can do because many jobs receive dozens or hundreds of applicants. Doing what you can to stay in the front of their mind is huge. I’ll show you proven actions you can take to make sure you’re memorable and make a great impression in Power Hour. What Hiring Professionals Are Saying I didn’t just make this up. Real leaders who’ve hired people are telling me that making a connection is vital to your success. Here’s what a few of them have to say: “Dress like you want the job, and be mentally prepared to answer interview questions. In 1 minute or less tell me what you can bring to the table. Have, like 3 success stories of what you did, how you did it, and how it helped the company. If you can get in front of me for 10 minutes, share your success stories, and ask if you can help this company, you’ll be head and shoulders above the rest. If you ask for 30 min, “I’m too busy / we’re not hiring / fill out an application,” but if you ask for a short time and impress me, I’ll remember you.” – Kim (over 1,000 hires) Hiring professionals agree that the initiative it takes to get a meeting with them shows you are eager and motivated to work in that field. And that motivation speaks louder than the words on your application. “Some of my best hires have been people who walk in the door and ask if we were taking applications. Smart businesses are always looking for talent… even when there are no “open” positions. Initiative is always appreciated. Knowing that person got off their butt and drove around with resumes in hand tells me a lot about them. When you come in and meet for just a few minutes, I can tell if there is something special about [you] right away. Taking that first step, before going through the two-week process with HR, would be huge.” – Luke (over 100 hires) Think about it, it’s really difficult to get to know someone from just words on a screen. To really see what they’re like you have to see how they act in person. “If someone comes in in person to inquire about a job, it would be [even] more powerful than just a call. If they are dressed professionally, tell me they have the experience – even if we don’t have [an open] job they have experience in, it makes a difference… because I could visualize them and get a feel for their personality and their character. Coming in and introducing yourself demonstrates your eagerness. It shows me that you’re serious about getting a job and that you’re motivated enough to follow through. And that can’t be a negative.” – Wendy (over 300 hires) Don’t just take it from me, take it from industry leaders who have hired too many people to count. Making connections and being memorable makes a difference. It Won’t Be Easy Successfully getting hired is difficult no matter which way you do it. It takes time, effort, focus, and dedication. The traditional way requires you to grind away at applications like your trying to bore through a boulder with sand paper or. Everyone knows how to do an application. We all know that applications are shots in the dark, but we keep on doing them. We all keep doing them and complaining about how much they suck because it’s familiar. It feels safe. Getting a job is scary. It’s new and untested. We can keep doing the same thing over and over expecting different results, or we can do something a little unexpected and reap the reward for standing out. That’s what conventional job search says, right? Stand out, but not too much or you might actually get hired… (haha, kidding). It takes specific measured actions done repeatedly to succeed in any field. Ask anyone who has done something that you want to do how they did it, how they REALLY did it, and they’ll tell you it was tough, and it took getting out of their comfort zone a little. Building a body that people envy takes so much work it’s not even funny. Building a successful business or a great retirement account takes a LOT of work. But people will tell you it’s easy because they want to sell you some meaningless quick fix. Power Hour works quickly, but it’s not a “quick fix,” sort of like that taco shop down the road gets you food fast, but it’s not “fast food.” I won’t tell you nonsensical garbage like “all you need to do to get a job is find your center, and focus on what matters.” I will tell you to do something challenging and REAL like make a phone call, say one awesome thing about yourself, and ask two specific questions. How I Discovered the Hidden Job Market I was in college and had the crazy notion that an 8am statistics course was a good idea. When the first day came and I showed up exhausted, double-fisting cappuccinos, I was sure I was going to drop it. But I convinced myself to stick it out to see if the prof was worth it. Turns out she was more than worth all those early mornings because of what she taught me about the hidden job market (stats is mostly forgotten, sadly). One day a few weeks into the term, she approached me and asked if I would like a job grading her other class’s assignments for her. – Of course! I told her I’d been looking for a job like that all over the campus job boards but never saw it offered (I’d look at the job boards at least once a day). Then she said something that completely changed my perspective on hiring, “Yeah, most professors pick someone they think would do a good job, offer them the position, post it on the board so you can apply, then take it down.” “It’s really just a formality.” What just happened!? You mean the jobs people actually want get filled behind the scenes? Yes. Yes they do. It’s also how I got another job on campus, filming speeches. One of the Profs said they needed someone who knew how to operate a camera, VHS tape deck, and mixing machine. It paid $10 an hour, four hours a week, and it was 90% hands-off. Just sit in the video room, put the right student’s tape in the machine, point the camera, hit record, and sit back for 10 minutes. Yes Please! 40 bucks a week to sit in the back room and grade the stats papers is what I thought – get paid twice! Plus the students gave me snacks when they did demonstration speeches (Hawaiian spam musubis, anyone?) Those two experiences showed me the power of the hidden job market, and led me to discover stackable jobs – a veritable gold mine for a college student because you get paid twice. Ask me about them sometime. The big take away here is that showing that you know what you’re doing, letting people know you want more jobs, and a little bit of good fortune can land you a job in literally ten minutes. You might be thinking “you just got lucky, there’s no way anyone else could get jobs like that.” But thousands of people get hired behind the scenes all the time. I happened to be in the right class, doing great with the material, and showed the professor that I was engaging with her course and it led to a job. I would have never thought jobs were filled that way, so I would have never been looking in the right place. I would have kept doing “what I was supposed to do:” loitering on the job boards waiting for an opportunity that would never come. But now you know the hidden job market exists! You can start looking in the right places, instead of the job boards, and take actions to make it happen for yourself. If you’re excelling at something, put in a good word for yourself and ask your professor or boss if there are opportunities doing more of it. Why Conventional Advice Gets It All Wrong You’ve heard it a hundred times at least. To get a job you have to have the right resume format / optimized keywords / hack the system, bro! You have to “research” the company (meaning know how to kiss the right ass with a laser-guided precision). You have to “network” (meaning beg everyone you know for a job). You have to “volunteer” (meaning work for free doing something other people get paid for). You have to “pay your dues” (meaning use your MBA from Stanford to get a job as a janitor so you can work your way to the top!). In other words, they don’t actually know what it takes, and you just have to get lucky. Honestly, that’s not good enough for me, and it’s not good enough for you either. Besides, what does any of that advice have to do with actual work? How does having a “fully optimized” resume equate to actual work performance? Who decided that a mysterious algorithm knows how to pick better people than an actual person? (Probably an algorithm salesman, just saying). When did you need to become a “resume ninja” just to get a freaking entry-level job? If I became a ninja for something, I would want to just stay a ninja. To heck with that executive assistant job, I’m a NINJA! It turns out that job searching is its own skill, and most people are misinformed about how to gain that skill in the first place. Not to mention that you’d much rather focus on doing your ACTUAL JOB that you care about than train in the mystic arts of resume action words. That’s why Power Hour exists. I took all my experience getting hidden jobs, regular jobs, and great jobs, combined it with my experience helping hundreds of students get jobs they liked, even when economists on the radio said “pretty much no one is getting hired right now,” added in a little expert advice from professionals who have hired hundreds of candidates, and concentrated it into a powerful guide that lets you make real connections with real people, not robots. It’s time to take action, my friends. To take matters into our own hands. To break the rules a little. To get excited about a new way to get hired. Turn your drive and energy about your career into real relationships with your future co-workers, competitors, and rivals. It’s time to do work that matters. It’s time for Power Hour! Ready to Learn More? Plug in your name and email address below and I’ll send you more information via email about how you can use these techniques to get a job you care about in a fraction of the time. You don’t have to keep filling out applications for months, taking advantage of your friends, or offering to work for free anymore. Take a five day journey with me that can change your future. It’s your call.